National Furniture plans to competitively market it’s products and to promote it’s interior design consulting services.  The marketing objective is to achieve a 30% market share in the tri-state area during it’s first year of operation.  

The company intends to meet it’s targeted objective by training it’s sales force, increasing their knowledge of interior design in order to sell both products and services, and by spending 13% of gross sales on advertising.  To monitor it’s progress, weekly and monthly reports will be created based on sales data for the design service as well as for furniture sales.  Quarterly sales reports will be compiled every three months and an executive meeting will be held to discuss strategies for growth related to achieving company targets.  Year-end reports will be generated in January at which point sales figures will be compared against goals that will influence decisions that will be made regarding the future direction of the company.